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Building Custom SEO Tools

The ultimate power move is not just using a tool, but building your own. With the Apify Answer the Public Actor, you have the backend for a proprietary SEO tool. You just need to build the frontend.

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Use Case 1: The Agency Client Portal

Problem: Clients always ask “What are people searching for?” and you have to manually send reports. Solution: Build a live dashboard.
  • Stack: Retool / Bubble + Apify API.
  • Flow: Client types keyword in Retool -> Triggers Apify Actor -> Displays results in a table.
  • Value: You look like a tech-forward agency with proprietary tech.

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Use Case 2: The “Topic Monitor” Slack Bot

Problem: You miss trending topics until it’s too late. Solution: A daily trend watcher.
  • Stack: Pipedream / Zapier + Slack.
  • Flow: Daily Cron -> Run Actor for “your niche” -> Filter for “new” questions -> Post to Slack #content-ideas.
  • Value: Your team gets fresh ideas delivered to where they work.

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Use Case 3: The Lead Magnet

Problem: You need to generate leads for your agency. Solution: A free “Keyword Generator” on your website.
  • Stack: React Form + Apify API.
  • Flow: User enters email + keyword -> You run the Actor -> Email them the CSV.
  • Value: High-value lead magnet that actually solves a user problem.

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Technical Implementation

The Apify API is RESTful and easy to consume. 
// Example: Fetching results in Node.js
const response = await fetch(`https://api.apify.com/v2/acts/deadlyaccurate~answer-the-public/runs?token=${API_TOKEN}`, {
  method: 'POST',
  headers: { 'Content-Type': 'application/json' },
  body: JSON.stringify({ keywords: ['ai agents'] })
});
By treating ATP data as a microservice, you can embed “Market Intelligence” into any part of your business.