Programmatic SEO Strategy
Programmatic SEO (pSEO) is the art of generating landing pages at scale. The bottleneck in pSEO is usually data. You need a structured dataset to feed your page generator. Answer the Public (via Apify) is the perfect data source for “Question-Based” pSEO.The Strategy: The “Help Center” Pattern
Instead of writing one 5,000-word guide, you create 500 specific answer pages. Example: “How to clean [X]”- Seed: “clean”
- ATP Output: “clean leather boots”, “clean macbook screen”, “clean suede jacket”…
The Workflow
- Harvest: Run the Apify Actor for your broad seed keyword.
- Cluster: Group the output by “modifier” (e.g., all “how to” queries).
- Template: Create a page template in your CMS (Next.js, WordPress).
- H1: How to clean
- Intro: Why cleaning is tricky.
- Step 1: …
- Generate: Use an LLM to fill the template slots for each row in your dataset.
Why This Works
1. Voice Search Optimization
People speak to Siri/Alexa in full sentences: “How do I clean my suede jacket?”. Autocomplete data captures exactly this natural language syntax.2. Low Competition
“Leather jacket” has high difficulty. “How to clean a vintage leather jacket with vinegar” has zero difficulty. You win by volume.3. Topical Authority
By covering every possible question in a niche, you signal to Google that you are the ultimate authority.Execution Tips
- Don’t Spam: Ensure your template adds value. Use the LLM to provide specific advice for the specific item, not generic filler.
- Internal Linking: Automate your internal links. The “Leather Boots” page should link to the “Suede Boots” page.
- Refresh Rate: Schedule the Apify Actor to run monthly to catch new trending questions (e.g., “how to clean iphone 15”).