> ## Documentation Index
> Fetch the complete documentation index at: https://withseismic.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Automated Workflow Guide

> How to build a content machine using Answer the Public data and automation tools.

# Automated Workflow Guide

Manual keyword research is a trap. Copy-pasting from Answer the Public into Excel is not a scalable strategy. In this guide, we'll build a **Programmatic Content Pipeline** that automates the journey from "Keyword Idea" to "Content Brief".

## The Stack

* **Source**: Apify Actor (Answer the Public Scraper)
* **Orchestration**: Make.com (formerly Integromat) or n8n
* **Storage**: Airtable or Google Sheets
* **Generation**: OpenAI (GPT-4)

## Step 1: The Trigger

Your workflow starts with a list of seed keywords.

* **Input**: A Google Sheet column with broad topics (e.g., "CRM", "Email Marketing").
* **Trigger**: "Watch Rows" module in Make/n8n.

## Step 2: Data Extraction

Instead of visiting the ATP website, your workflow calls the Apify API.

```json theme={null}
// Apify Actor Input
{
  "keywords": ["{{seed_keyword}}"],
  "country": "us"
}
```

The Actor spins up, scrapes the data, and returns a JSON array of questions.

## Step 3: Filtering & Clustering

Raw data needs cleaning. Use a filter in your workflow to keep only high-intent questions:

* Contains "how to"
* Contains "best"
* Contains "vs"

*Pro Tip: Use a text classifier (like GPT-3.5-turbo) to tag keywords by intent (Informational, Commercial, Transactional).*

## Step 4: Brief Generation

Pass the filtered questions to GPT-4 to generate a content brief.

**Prompt**:

> "You are an SEO strategist. Based on these user questions: {{questions}}, create a comprehensive article outline for '{{seed_keyword}}'. Include H2s, H3s, and key talking points."

## Step 5: Output

Save the generated brief to your CMS (WordPress, Ghost) as a draft, or to a Notion Kanban board for your writers.

## The Result

You now have a system that turns a single keyword into a ready-to-write brief without human intervention.

* **Time Saved**: 2-3 hours per article.
* **Consistency**: Every brief is data-backed.
* **Scale**: Run this for 100 keywords overnight.

<Card title="Start Automating" icon="bolt" href="/apify-actors/answer-the-public">
  Get the Apify Actor to power this workflow.
</Card>